In Pink's book, A Whole New Mind, the author correctly identifies a series of trends and changes, many of which have been previously addressed here, that predict a shift from left brain to right brain humans being the source of advancing society in the coming years. The book explores the nature of personal fulfillment and humanity as well as shifts and the related revolution. An oustanding book where some of the concepts speak to organizational issues and trends regarding the nature of the consumer or member participant and how relationships with these players and various shifts in demography are creating radical change. Highly recommended is the
2004 Bentley College lectrures on Does Marketing Need Reform ?, which expertly reflects on these issues with well regarded philosophers versed on the topic.
