Location Based Marketing is Here - Get Ready

While the folks at Facebook haven't confirmed how Facebook Places might eventually integrate with Facebook's business pages, this is in the works and once it happens companies will have an easy opportunity to market and promote their services on the social media platform.

The rollout of Facebook Places follows the launch of Google Places in April. Building on prior Google business listings, Google's solution offers up Web pages dedicated to individual businesses, showing where they are located, street-level images, and customer reviews of services or products. Businesses can also advertise through their Google Place pages.

The implications are enormous for business marketing. Expect huge growth in location based promotions and services. In the areas of the fitness industry, among other industries, very targeted applications will quickly emerge.

Watch the video on facebook pages to learn more and get your business ready for the coming merger of the physical and digital worlds ! This time with location based b2c engagement.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness companies. He consults with global brands, serves as a member of the GGFA Think Tank is Chair of the Medical Fitness Association’s Education Committee, is President of the Fitness Industry Technology Council and a partner in Fitmarc, Integerus, Fitsomo and the Flywheel Group. To learn more contact Bryan here today .