Change is painful, ask any retailer or grocer that faced the onslaught of WalMart’s expansion in the past few decades. New business models emerge when there is a market opportunity and it isn’t very comfortable for any business owner to face the fact that they will have to deal with new progressive competition or go broke.

Enter Planet Fitness. I had been skeptical about the press and buzz I've heard on this low cost health club concept but recently took the time to acquire their latest 2011 Franchise Disclosure Document [FDD].